BRIEF
This project explores how design agencies build campaigns. After researching two agencies, I picked one of their product campaigns and reimagined it for a competing brand. The goal was to redesign the brand’s identity and online presence with new packaging, a landing page, social media content, and a short video to better connect with their audience.
CONCEPT
I chose to rebrand Delia Cosmetics, a Polish drugstore beauty brand, to make it more modern and appealing to both younger and older women. Inspired by clean, colorful skincare brands, I focused on inclusivity and storytelling, showing real women and their routines. The new look is fresh but familiar, designed to feel accessible, elegant, and relatable.
PACKAGING
INNOVATIVE MARKETING CAMPAIGN
BUSINESS CARDS
WEBSITE
INSTAGRAMÂ
PROMOTIONAL VIDEO
