For this project I created a full event concept for Gucci focused on celebrating older women and showing that luxury and beauty have no age limit. I designed invitations, posters and envelopes that follow a calm, elegant and classic visual style to match the theme of the event.
To build the visual direction and photoshoot mood, I used AI briefly as a tool to generate reference images. This helped me explore the atmosphere, colors and styling before creating the final designs.
The main idea behind this project is to highlight confidence, elegance and individuality in mature womeN, a group that is often overlooked in fashion, even though they represent true timeless style.
