CONCEPT
Flavio is the heart and soul of the Descalzos Viejos winery, known for his warm hospitality and passion for bringing people together. He hosts lively parties, festivals, and electronic music concerts at the winery, creating a welcoming atmosphere where guests feel like family. His personality inspires the idea that wine is not just a drink but a way to connect with others, reflecting his love for shared moments and authentic human interaction.
WINE LABEL
The wine label design shows two people sitting on a church bench at the Descalzos Viejos winery, with two wine bottles placed side by side, forming one image. The bench between them symbolizes love and human connections, capturing the spirit of bringing people together.
PACKAGING
The candle packaging features a romantic and modern design, with love quotes hidden inside each box. These short, heartfelt messages add a personal touch, creating a sense of intimacy and surprise for the buyer. Just like wine, the candles are about bringing people together and celebrating love. The packaging connects with the overall theme of real-life relationships, emphasizing warmth, connection, and special moments shared with others.
BRAND COLLATERALS
PROMOTIONAL VIDEO
The promotional video highlights the social aspect of wine, showing people meeting in everyday settings, like grocery shopping at Mercadona, and forming connections. It was inspired by the recent Spanish TikTok trend. It captures the warmth of human interaction, emphasizing how wine can spark love and friendships.
